Overview

This article provides guidance for administrators on how to target non-engaged advocates in their hub by creating specific groups and challenges aimed at increasing engagement.

 

Information

Learn how to identify and target non-engaged advocates with the aim of encouraging their participation and engagement in your advocacy program.

 

Creating a non-engaged advocate group

To begin, you may follow the regular procedures for creating groups in your hub . You can give your group an appropriate name such as Non-Engaged Advocates.

Next, click on the Targeting tab.

For the purposes of this article, we'll add two new criteria: Not Engaged Advocates and Joined in the last XX weeks ago as seen below:

Not Engaged Advocates: Choose the length of time you think is long enough to be considered "Not Engaged." This is the period of time in which an advocate has not been completing challenges considered to be "engaging" in your Hub. Typically 3 months is a good period.

Joined in the last: Specify how long ago the advocates you want to be in this group joined. This is to avoid including new advocates who have not yet completed challenges.

As an administrator, you can decide how long it is after an advocate joined before they are considered Not Engaged.

You may also want to uncover how many of your advocates' email addresses have either unsubscribed or bounced. This can give you an indication that these advocates are no longer interested in being part of the program.

 

Non-engaged vs Engaged Advocates

Check out this article to get a better understanding of the difference between engaged and non-engaged advocates:

How does Influitive define engagement?

 

FAQ

What is a non-engaged advocate?

A non-engaged advocate is a member of your advocacy program who has not completed any engagement challenges within a certain period, typically considered to be around 3 months.

How can I target non-engaged advocates?

You can target non-engaged advocates by creating a specific group in your hub and setting criteria such as the length of time since their last engagement and the date they joined the program.

Why is it important to differentiate between non-engaged and engaged advocates?

Differentiating between non-engaged and engaged advocates allows you to tailor your engagement strategies and challenges to re-engage those who are less active and maintain the interest of those who are actively participating.