Overview

This article explains what Customer Relationship Management (CRM) Software is, its importance in enterprise operations, and how it integrates with advocate marketing to enhance customer interactions and contribute to revenue growth.

Information

What is a CRM? (Customer Relationship Management Platform)

Customer Relationship Management (CRM) Software is a category of enterprise software that helps companies manage data and interactions with customers and prospects more effectively. When implemented correctly, CRM software can help synchronize a company’s marketing, sales, customer service, and technical support initiatives.

Why Is CRM Software Important?

Advocate marketing and CRM solutions work best as a team. You can better measure the advocate marketing program's revenue contribution by setting up rules for direct attribution and influence in your CRM system. Keeping detailed records of customer interactions also helps marketers identify and communicate more effectively with advocates.