Overview

This article provides an understanding of what rewards are within the context of advocate marketing, their importance, and how they can be used to incentivize and engage advocates and customers. It also touches upon related terms and resources for further reading.

Information

Rewards are a key component of advocate marketing strategies, serving as incentives for advocates to engage in various activities that promote the brand. This section explores the concept of rewards, their significance, and their impact on advocate productivity and brand promotion.

What are Rewards?

Rewards are incentives that encourage advocates to perform certain tasks, such as filling out product reviews, providing feedback on new features, and staying active in the online community. The types of rewards offered can range from inclusion in beta groups to VIP treatment at conferences, and are typically based on advocate productivity, community engagement, and the quantity of referral leads.

Why Are Rewards Important?

Offering rewards can enhance an advocate’s productivity and inspire existing customers to become brand advocates. It's crucial to balance the value of rewards, as an advocacy program that depends solely on material incentives can be unsustainable. Advocates often promote a brand due to their affinity for the company and a desire to be part of its community, rather than for tangible gifts. Rewards provide a compelling reason for advocates and customers to remain engaged and actively promote the brand.