Overview

This article provides an insight into Social Selling, a strategy that leverages social networks throughout the sales cycle. It highlights the importance of social selling, its impact on sales quotas, and its relationship with peer-to-peer marketing, asks, and customer marketing.

Information

What is Social Selling?

Social selling leverages social networks in all stages of the sales cycle, from lead generation to closing to post-sale. A social selling strategy involves identifying your target audience and connecting with their network of influencers on social media.

Why Is Social Selling Important?

Prospects and customers are using social networks such as LinkedIn and Twitter to share and consume content and connect with their peers. Social selling expands the pipeline, drives leads and accelerates buyers through the funnel. According to an Aberdeen report, 64% of companies that invested in social selling attained total team sales quotas vs. the 49% who didn’t.