Overview

This article explores the concept of Yelpification and its importance in the B2B buying process. It discusses how online reviews influence professional decision-making and the necessity of mobilizing advocates to create a positive online presence for businesses.

Information

What is Yelpification?

Yelpification is the phenomenon where people become more aware of a business through online reviews, similar to how one might look up a restaurant on Yelp. This trend is increasingly influencing the professional decision-making process.

Why Is Yelpification Important?

The rise of Yelpification in the B2B buying process makes it essential for businesses to encourage their advocates to create a strong, positive online presence. Prospects often seek out current customers' experiences with products on platforms like LinkedIn, Quora, and various product review sites. Establishing a favorable reputation on platforms such as G2 Crowd and TrustRadius can significantly impact a company's perception among potential buyers.