Overview

The article explains the Net Promoter Score (NPS) as a crucial metric for assessing customer loyalty and satisfaction, emphasizing its simplicity and the value of integrating it with Salesforce for better advocate management. It highlights the availability of a ready-made NPS challenge in the Challenge Template Library, which facilitates the implementation of NPS surveys and classification in customer advocacy programs.

 

Information

Ask your advocates how favourably they view you!

 

 

How it works

The Net Promoter Score is a common method of measuring a company's popularity with users. This challenge stage simply asks how likely an advocate is to recommend you to their peers. Its configuration does not require the admin to include any additional information. When the advocate completes this challenge, by selecting a number that reflects how they feel about your company, this number will become attached to that advocate's profile.

 

Some best practice tips

With a Salesforce integration you can use this information to classify advocates based on their NPS. You can find a ready-made NPS challenge in the Challenge Template Library.

 

FAQ

What is the Net Promoter Score (NPS)?

The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction by gauging how likely customers are to recommend a company's products or services to others.

How does integrating NPS with Salesforce benefit customer advocacy programs?

Integrating NPS with Salesforce allows for more effective classification of advocates, enabling a targeted approach in managing advocate relationships and gaining deeper insights into their loyalty.

What is the purpose of the NPS challenge in the Challenge Template Library?

The NPS challenge in the Challenge Template Library provides a ready-made framework for companies to easily implement NPS surveys within their customer advocacy programs, helping them to quickly start measuring and analyzing customer loyalty and satisfaction.

How is the NPS survey score associated with a participant's profile?

When a participant responds to the NPS survey by selecting a numerical score, that score is then associated with their profile, which can be used for further analysis and segmentation in customer relationship management.