When you create a Challenge, you are setting out to contribute to an organizational goal by asking Members to complete calls to action (CTAs). These actions can be one of the many Acts of Advocacy from one of Influitive's Use Cases.

Challenges are set up using one or more Stages . The Stage is where you present your call to action in a Challenge. The call to action may ask your Advocate to write a review, consume educational content, provide product feedback, and so on.

Types of Stages

Below we will go through the different types of Stages available in AdvocateHub and what type of calls to action they enable you to present to Members. Most Stages have their own individual article that goes into more detail. In those cases, click on the Stage name to read the in-depth article.

Social Actions

Share a Link - Your advocates can share a link of your choice on their social media accounts with this stage. This is great for spreading the word about your product or upcoming events.

Post to Twitter - Ask your Advocates to post something specific to twitter and award them points for doing so. This can greatly increase awareness around blog posts, events, webinars, etc. You can ask them to mention a certain @user or #hashtag.

Follow on Twitter - Use this challenge stage to get your Advocates to follow you, your organization, or anyone, on Twitter! This challenge type will ask your Advocates to authenticate with their Twitter account and then follows the user you specified.

Reviews

Online Review - Have your advocate submit a review. You will need to verify the submissions yourself. Some popular review sites include: Quora, StackOverflow, Amazon, Yelp.

G2Crowd Review - Have your advocates submit a review on G2Crowd. It will be verified automatically. For example, you can ask your advocates to review your product on G2Crowd.

Member Actions

Upload an Image - This is a fantastic stage type for creative challenges. Advocates can upload pictures to Influitive and you can make those pictures either public (so all advocates can see) or private (so that only admins can see). An example challenge would be to ask Advocates to upload a picture of themselves in your company's swag - like a t-shirt or hat.

Answer Some Questions - Use this stage to ask your Advocates questions. You can set up a survey, ask for feedback on a certain challenge etc. You can set this up with as many, or as few, questions as you'd like.

Complete an Action Online - The link stage requires your Advocate to click on a link to navigate to a particular web page. There are many reasons you may want to do this, such as directing Advocates to your organization's blog or sending them to a discussion on Quora. Anytime you want to send them to another web page, this is the stage type for you!

Quiz your Advocates - This stage will allow you to quiz your advocates. It will look like a multiple choice quiz and is great for educational purposes or a fun way to engage with them.

Join an Influitive Group - This is a great way to link a particular challenge to your groups. By completing this challenge type, the Advocate is automatically added to the group you specify when setting up the stage.

Reply to a Discussion Topic - Use this stage when you wish for your advocates to reply to a Discussion topic. Advocates will be presented with a link to the topic. The advocate will automatically be advanced in the challenge when they click on the link and reply to the Discussion topic.

Advocate Workflow - Use this stage type when you want to ask your advocates to confirm they completed a task. You can use it to have a button that simply says "I did (whatever the task was)" or use it at the start of a more complex challenge, such as agreeing to being a reference.

Net Promoter Score - Determine whether your advocates are promoters or detractors. This is a simple stage – to create and to complete. Ask your advocates how likely they are to recommend your company, product, or services to their peers. Their responses will be stored with their profile and you’ll be able to access reports summarizing the NPS strength of your advocates.

Check In - This stage can incentivize your advocates to visit a location of your choice. The advocate must be within the geographic area selected in order to receive the points.

Administrator Actions

Corporate Workflow - As the only Administrator action, this one is simple. This provides you with a reminder to complete an action. For example, if you had a challenge for which you wanted your Advocates to comment on a blog, use this stage so that you can confirm they commented before awarding them points.