Overview
This article provides an insight into what snippets are in the context of social media sharing, particularly when using the PostBeyond platform. It clarifies that snippets are short excerpts displayed under post images, often automatically generated from Open Graph (OG) tags on the shared webpage. The article also addresses common issues with snippet display and suggests contacting support for assistance.
Information
Snippets are the text found at the bottom of a social post. They are often 'titles' given to a URL.
How are they pulled?
Similar to all social media sites, we grab snippets and other fields from Open Graph (OG) Tags from the webpage design:
- og:image
- og:URL
- og:description
- og:title
Why is the snippet not displaying correctly?
If these tags are not present, social media sites and PostBeyond will make 'educated guesses', which could show varying snippets for each social site.
For example, if you shared a URL directly to LinkedIn, the snippet would most likely be similar to that of PostBeyond, especially if it was designed with OG tags. If it was not, you could see different snippets showing.
Helpful Resources
Explore the following resources for more information:
FAQ
What is a snippet in social media?
A snippet is a brief excerpt or section of content that appears under the post image when you share a post on social media, often serving as a 'title' for the URL being shared.
How are snippets generated for social media posts?
Snippets are typically pulled from Open Graph (OG) tags present in the webpage's code. If OG tags are properly set, they provide the information for the snippet.
Why might a snippet not display correctly when I share a post?
Incorrect display of a snippet can be due to missing OG tags, improper formatting, issues with the source content, or technical glitches in the system that retrieves the snippet.
Will the same snippet appear if I share a URL directly on LinkedIn and through PostBeyond?
If the webpage has been designed with OG tags, the snippet will likely be similar on both LinkedIn and PostBeyond. Without OG tags, different snippets may show on each social site.
Priyanka Bhotika
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