Overview
This article provides a comprehensive guide on how to upload videos to LinkedIn, Twitter, and Facebook, emphasizing the importance of adhering to each platform's specific video file requirements for optimal performance. It also highlights the benefits of native video sharing for enhancing the reach of employee advocacy programs and engaging with audiences through educational, promotional, and culture-focused content.
Information
How to Upload Videos
On the Administrator side of the platform, click on Posts then click on Video Library.
Click on Upload in the top right-hand corner of your Video Library.
Upload the video you would like to create posts with, ensuring it aligns with the video requirements outlined here.
Wait until your video is uploaded (this won't take long). Make sure you don't close this window until your video is fully uploaded.
Your video is now processing! Name the video so you can find it in your Video Library later. Feel free to leave the page at this point. We will send you an email once your video is ready for use.
Once your video is processed and ready for use, you will receive this email. Now you can create posts with your video!
Click the Create a Post button in the email or find your video in the Video Library and choose the dropdown option Create post.
NOTE: If you're not happy with the thumbnail of your video, you can edit the first frame and re-upload. Learn more here.
Time to create your video post! We have pre-selected the networks that you can share your videos to (according to network-specific video requirements). Add your post title (this is internal only) and write your captions. Read more about creating network-specific captions here.
Select the Topic(s) you'd like your post to be housed under. Add a Mandatory hashtag (optional). Select the Groups you would like the content to be visible to.
Set a start and end date (optional). Here you can toggle ON/OFF several different options for your post.
Click Save.
Here's what your video post will look like to your end users in their Feeds. The Facebook icon will only appear for users whose accounts are connected to a Facebook Business page as videos cannot be shared to personal Facebook pages.
Here's what your video post will look like once it's shared out to Facebook, Twitter, and LinkedIn.
Facebook:
Please note that videos can be shared on Facebook Business pages only. They cannot be shared to personal Facebook pages.
Twitter:
LinkedIn:
Video File Requirements
When preparing video files for upload, ensure that they meet the platform's specifications for compatibility and optimal performance. Adhering to the prescribed file formats, resolutions, and encoding settings will help facilitate a smooth upload process and high-quality playback.
LinkedIn Video Requirements
When uploading videos to LinkedIn, it is important to adhere to the platform's specific requirements to ensure optimal playback and visibility. Below are the guidelines for video uploads.
File Size
Maximum file size: 5 GB
Minimum file size: 75 KB
Length
Recommended length: 90 seconds (maximum 10 minutes)
Minimum video duration: 3 seconds
Resolution and Aspect Ratio
Resolution range: 256×144 to 4096×2304
Aspect ratio: 1:2.4 or 2.4:1
Frame Rates and Bit Rates
Frame rates: 10 fps - 60 fps
Bit rates: 192 KBPS - 30 MBPS
Additional Notes
NOTE: Vertical videos are cropped into a square in the feed.
The following specifications are considered advanced and should be adhered to for optimal results when using Twitter.
Length
0.5 seconds - 140 seconds
Frame Rate
60 FPS (Recommended 30 FPS)
Dimensions
32x32 - 1280x1024
Recommended File Size
512 MB
Aspect Ratio
1:3 - 3:1
Pixel Aspect Ratio
1:1
Bit Rate
25 MBPS
Pixel Format
Only YUV 4:2:0 pixel format is supported
Audio Specifications
Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported. Audio must be mono or stereo, not 5.1 or greater.
GOP and Scan Type
Must not have open GOP. Must use progressive scan.
Facebook Video Requirements
When preparing videos for Facebook, it's important to adhere to the platform's specific requirements to ensure optimal playback and compatibility.
Video Duration
The length of the video should be between 1 second and 241 minutes.
Maximum File Size
The maximum file size allowed for videos is 4 GB.
Minimum Width
Videos must have a minimum width of 120 pixels.
Minimum Height
Videos must have a minimum height of 120 pixels.
The Value of Native Video Sharing
Expand the reach of your employee advocacy program by including video posts in your content roster. Not only do algorithms prefer video posts, but 59% of senior executives will choose to consume video content over written content if both are available.
Education
Educate your customers on your product, services, and offerings via video content.
Example: A long-format (10-minute) interview with the CEO on what differentiates your company from competitors.
Promotion
Promote your brand with authentic, easily digestible, top-of-funnel marketing content.
Example: A 15-second teaser video about a new feature or product that is being released in the coming weeks.
Engagement
Engage with potential employees you want to attract to your organization with culture-focused content.
Example: A behind-the-scenes video of your work culture with short interviews of employees sharing their favorite parts of working there.
Video Management Help Articles
Below are several resources to assist you with managing video content:
FAQ
What are the video file size limits for uploading to LinkedIn?
The maximum file size for LinkedIn is 5 GB, and the minimum file size is 75 KB.
Can videos be shared on personal Facebook pages?
No, videos can only be shared on Facebook Business pages, not personal pages.
What is the recommended frame rate for videos on Twitter?
The recommended frame rate for Twitter videos is 30 FPS, although up to 60 FPS is supported.
Why is native video sharing valuable for employee advocacy programs?
Native video sharing is valuable because algorithms often prefer video posts, and videos can increase engagement, with 59% of senior executives preferring video over written content when both are available.
Where can I find additional assistance for managing video content?
For further information and assistance with managing video content, you can contact support at support@postbeyond.com.
Priyanka Bhotika
Comments