Overview

The article introduces the Auto-Queue feature for LinkedIn, enabling admins and content creators to automatically schedule important content for user queues, thus streamlining the content sharing process on social media. It highlights the benefits of brand building and social presence enhancement for partners, executives, and inactive employees. Additionally, the article provides a guide on setting up Auto-Queue, addresses best practices, answers common questions, and discusses the end-user experience.

 

Information

Save Time and Share Important Content Automatically

With the Auto-Queue feature, admins and content creators can automatically push important content to the LinkedIn queue of users. This convenience allows users to share content from PostBeyond without the need to manually queue or share content themselves.

Note: This feature is currently only available for LinkedIn.

 

 

Key Benefits

This section will outline the key benefits of using our service, helping you understand the value it can bring to your business.

 

Core Use Cases

Here, we'll discuss the core use cases of our product, illustrating how it can be applied in various scenarios to solve different problems.

 

Best Practices & Commonly Asked Questions

Gain insights into best practices for utilizing our product effectively, as well as answers to commonly asked questions we've encountered from users.

 

How to Set-up Auto-Queue

This part of the article provides a step-by-step guide on setting up the auto-queue feature to streamline your workflow.

 

End-User Experience

Understand the perspective of the end-user by exploring the experience they will have when interacting with our product.

 

 

Key Benefits

1. Users can automatically build their brand and share pre-approved content without the need to log into PostBeyond regularly.

2. Admins can post to users’ queues, raising the chances that certain posts will be shared to the social networks.

3. Admins have full control over which posts and campaigns they want to share through their users.

4. Admins can help executives build their social presence in an automated and easy way.

 

 

Core Use Cases

Auto-queue can be really beneficial, especially for those who fall under one of the three categories we've identified as core use cases:

 

Partner Advocacy

There are hundreds of partners distributed across multiple regions that don’t have access to content. Your partners understand the value of social media but may unintentionally go rogue because they need extra guidance on how to share.

 

Executive Activation

You and your executives recognize the importance of being the face of the company. Yet your executives are too busy or don’t understand how to use social media. Now, the responsibility falls on you to help build your executive’s social presence.

 

Inactive Employees

You understand the value of being active on social media, but your employees are typically late adopters.

 

Your customers have embraced social media and so should your advocates. Auto-queue handles some of the time-consuming tasks involved in maintaining a social media presence. It helps your partners, employees, and executives grow their social presence automatically. You can now run social media campaigns and publish relevant content on behalf of your advocates. Simply queue pre-approved content to share while your end-users can elect to review or post.

 

Best Practices & Commonly Asked Questions

Will employees appear like they’re spamming on social media?

Program admins have the ability to select specific posts they’d like to share on behalf of their employees and executives. Our recommendation is to select high-priority posts such as relevant company news, announcements, or specific social media marketing campaigns that would benefit from employee social networks. As always, follow guidance and media best practices for frequency per network.

 

What’s unique about this compared to competing solutions?

Many of our competitors do not have auto-queueing of content sharing. This functionality is most relevant for channel marketing because companies selling through their channel partners. The channel partners themselves normally do not have a comprehensive view of brand guidelines or access to shareable content. There are also adjacent social sharing solutions targeted at managing communications on behalf of executives as well.

 

How will employees know what’s in their queue?

Employees can initially opt into posts being added to their queue. Once an admin pushes a new post, it’ll go into the user’s next available spot to share and they will be notified. This will allow them to review and edit content if they want.

 

Should every employee have an automated queue?

No. There are always a group of super users that want full control over their social presence so this functionality may not apply. This functionality should be for executives, partners, and busy employees. It’s most relevant for employees that are customer-facing, understand social media, and want an easy and automated way to share content on social.

 

What if our users' LinkedIn token expires?

When a queued/scheduled post fails to be shared, the user is sent a notification to prompt them to relink their account.

 

 

How to Set-up Auto-Queue

In the Admin panel, navigate to Company Settings.

Click the box to Allow admins to push posts to user queues (NOTE: users will need to enable this feature).

 

How to Push Posts to Auto-Queue

There are two ways to push posts to users' queue:

From Posts page:

1. Go to Admin panel > Posts.
2. Click the wheel icon of the post you would like to push to Auto-Queue.
3. Select Auto-queue post.

When creating/editing a post enable Auto-queue post toggle:

 

End-User Experience

Once the post has been queued, end-users who have enabled the feature will automatically have the post funneled into their queue.

 

 

If you want to learn more about how auto-queue works for your end-users, please see Auto-Queue Posts (End-Users).

Once you've enabled Auto-Queue, you may want to ensure that your users are getting the best visibility into the feature.

 

We recommend that you check out our article Auto-Queue Newsletter Templates on how you can leverage communications via newsletters to help your users opt-in to this feature!

 

 

Helpful Resources

Explore the following resources for more information:

• Use These Auto-Queue Newsletter Templates
• How to Auto-Queue Posts (End-Users)
• How to Track PostBeyond Salesforce Attribution via Eloqua

 

 

FAQ

How can Auto-Queue prevent employees from appearing to spam on social media?

Program admins can selectively queue high-priority posts and follow best practices for posting frequency to avoid spamming on social networks.

What makes Auto-Queue different from competing solutions?

Unlike many competitors, Auto-Queue offers the unique ability to automatically queue content for sharing, which is particularly useful for channel marketing and managing executive communications.

How will employees be notified about content in their Auto-Queue?

Employees will be notified when a new post is added to their queue, allowing them to review and edit the content before sharing.

Should every employee use the Auto-Queue feature?

No, the Auto-Queue feature is best suited for executives, partners, and busy employees who are customer-facing and want an automated way to share content, not for those who prefer full control over their social presence.

What happens if a user's LinkedIn token expires?

Users will receive a notification prompting them to relink their account if a queued post fails to be shared due to an expired LinkedIn token.