Overview

This article provides an understanding of what a case study is, its importance in advocate marketing, and how it can be used to showcase the effectiveness of products or services through customer experiences. It also explains the impact of case studies on potential customers and current customer engagement.

Information

A case study is a detailed analysis of a specific instance of a product or service used to solve a problem. This section delves into the definition and significance of case studies in advocate marketing.

What is a Case Study?

Case studies showcase your products or services through the eyes of current customers. They are an inside look at the goals and results of an installation, typically taking a problem/solution approach. Participation in a case study can be an “ask” or “challenge” made of advocates.

Why Are Case Studies Important?

Case studies help potential customers understand how people and companies like theirs have benefited from your products or services. They resonate with prospects who are facing similar challenges. Case studies also highlight the professional achievements of your current customers — which boosts their engagement — and your company’s role in their success.