Overview

This article explains what product reviews are, their importance in advocate marketing, and their role in providing trustworthy endorsements for prospective customers. It also touches upon related terms and resources for further reading.

Information

Product reviews are essential for sharing customer experiences and serve as a credible source of information for potential buyers. This section delves into the market's definition and significance of product reviews.

What are Product Reviews?

Product reviews are a customer’s authentic report on their interaction with your product, service, or company. They can be found on a company’s web page but are also prevalent on social media and other sites where customers share their experiences. Advocates are often asked to participate in product reviews.

Why Are Product Reviews Important?

Product reviews are valuable for prospective customers to gain further information on your company’s products or services. Having advocates provide reviews gives prospects insights into how your products or services perform for companies of similar size or industries facing similar challenges. Buyers view these endorsements as more trustworthy because they are from independent sources.