Overview

This article explores the concept of challenges within advocate marketing strategies. It discusses their importance in motivating advocates and fostering a competitive yet friendly environment. The article also links to related terms and resources for further reading.

Information

What are Challenges?

Challenges are targeted "asks" within an advocate marketing strategy that encourages advocates to compete and outperform each other. They are designed with a game-like quality to incite friendly rivalry and can range from simple tasks like completing a survey to more complex activities tailored to the program's needs.

Why Are Challenges Important?

Challenges are essential for motivating advocates to produce results consistently. They offer a pathway for advocates to boost their status and gain access to various forms of recognition and rewards, such as business coaching or tickets to industry events. By engaging in challenges, advocates remain active and entertained, striving to reach new levels of status by competing with others or surpassing their own achievements.