Overview

This article provides insights into Customer Evangelism, its importance in B2B marketing, and its relation to advocate and influencer marketing. It also highlights the role of peer recommendations in influencing B2B buyers.

Information

What is Customer Evangelism?

Customer evangelism is authentic and spontaneous support for your products and services. This voluntary positive buzz can come via blogs, videos, social media, or one-to-one online and offline event interactions.

Why Is Customer Evangelism Important?

Outspoken and passionate customers help win deals. According to a Demand Gen Report study, more than half (53%) of B2B buyers rely on peer recommendations more than any form of content.