Overview

This article provides an in-depth look at marketing automation software, its importance, and its integration with advocate marketing. It explores the functionalities and benefits of using such platforms for marketing campaigns, including email management, analytics, lead nurturing, and scoring.

Information

What is Marketing Automation Software?

Marketing automation software is a platform with most of the tools that a marketer will need to run their marketing campaigns— email management, analytics, lead nurturing, lead management, lead scoring, and more. Marketing automation software performs tasks such as scheduling, segmentation, and tracking of marketing campaigns that were previously performed manually. Initially designed for email marketing campaigns, today’s marketing automation platforms can automate a vast amount of the daily marketing routine.

Why Is Marketing Automation Software Important?

There are several ways that marketing automation and advocacy marketing can work together to boost campaign effectiveness. You can tap into the scoring capabilities of marketing automation to factor in acts of advocacy. As marketing automation is the content hub, it can be a launching pad to ask advocates to share and provide feedback on your content marketing efforts. Mixing online reviews and customer testimonials into your nurturing campaigns and landing pages signals trustworthiness to prospective customers.