Overview

This article provides a comprehensive guide on Earned Media Value (EMV), detailing its significance and how to effectively communicate its benefits to executive teams. It explains EMV as a metric that estimates the cost of equivalent paid media interactions and outlines methods to compare it with paid social campaigns. The article also offers strategies for demonstrating EMV to executives by incorporating it into marketing reports to show cost savings and return on investment from employee advocacy programs.

 

Information

How to Present the Value of EMV to Execs

Here's a high level explainer of EMV (Earned Media Value) and how it ties to company objectives for your executives.

 

In this article, we will discuss Earned Media Value at a high level and how to communicate its value to your executive team.

 

 

What is Earned Media Value (EMV)?

Earned Media Value (EMV) provides an estimation of how much it would have cost to purchase the same interactions in paid media on social networks.

 

In PostBeyond, Admins can set these values up to reflect industry-relevant costs of interactions and engagements such as clicks, likes, and retweets.

 

 

How to Compare to Paid Social Campaigns

You can determine your Earned Media Value (EMV) calculator amounts by examining invoices for any paid posts from social media platforms such as LinkedIn, Twitter, and Facebook. Focus particularly on cost per interaction metrics like cost per impression (CPI) and cost per click (CPC). Utilizing these figures as a baseline for the EMV calculator will help ensure that you have the most accurate data possible.

 

 

How to Demonstrate EMV to Executives

EMV (Earned Media Value) is a significant metric for demonstrating the value of your employee advocacy program. To effectively communicate this value to executives, include your PostBeyond generated EMV as a line item in marketing reports. Position it alongside other marketing channels to illustrate the cost savings achieved by leveraging your employees' social networks. While qualitative stats hold importance, executives often prefer to see a clear return on investment metric that conveys the monetary value of your program.

 

 

Helpful Resources

Here are some resources that provide detailed information on Earned Media Value (EMV):

• Everything You Need to Know About Earned Media Value (EMV)
• Update the Earned Media Value (EMV) Calculation

 

FAQ

What is Earned Media Value (EMV)?

Earned Media Value (EMV) is a metric that estimates the cost of what it would have taken to achieve the same level of interactions (such as clicks, likes, and retweets) through paid media on social networks.

How can EMV be compared to paid social campaigns?

EMV can be compared to paid social campaigns by analyzing invoices from paid posts on platforms like LinkedIn, Twitter, and Facebook, focusing on cost per interaction metrics such as cost per impression (CPI) and cost per click (CPC), and using these figures to set up an accurate EMV calculator.

How should EMV be presented to executives?

EMV should be presented to executives by including it as a line item in marketing reports, positioned alongside other marketing channels to highlight the cost savings and return on investment achieved through employee advocacy programs.

Why is EMV important for demonstrating the value of employee advocacy programs to executives?

EMV is important because it provides a quantifiable monetary value that executives can use to assess the return on investment of employee advocacy programs, demonstrating cost savings and the effectiveness of leveraging employees' social networks for marketing purposes.

Where can I find more detailed information on Earned Media Value (EMV)?

For more detailed information on EMV, you can contact support@postbeyond.com or look for resources that provide in-depth analysis and guidelines on calculating and utilizing EMV.