Overview

This article provides an in-depth look at sales enablement, explaining its importance and how it integrates with advocate marketing to empower sales teams. It also touches on related terms and resources for further understanding.

Information

What is Sales Enablement?

Sales enablement encompasses various activities and programs to prepare and support the sales process. It connects sales representatives to an organization’s key players, subject matter experts, and essential selling assets.

Why Is Sales Enablement Important?

Providing the sales team with the right resources is essential for their success. Salespeople often rely on a shortlist of clients for references, which can quickly become exhausted. Integrating advocate marketing into the sales enablement framework ensures a broader selection of customers willing to act as references.