Overview
This article provides a comprehensive guide on how to use dynamic UTM parameters for campaign tracking in PostBeyond, tailored for integration with Adobe Tag Manager and Google Analytics. It outlines the process of setting up campaigns, the different attribution conventions available, and the specific UTM configurations for each version, ensuring accurate alignment with marketing reporting needs.
Information
With Dynamic UTMs and Campaigns, admins can now leverage dynamic UTMs to better align attribution from PostBeyond with how they structure their marketing reporting in Adobe Tag Manager and Google Analytics.
This article will go over the details of the attribution conventions used on the PostBeyond platform.
When you create a new campaign, you will be prompted to fill in the campaign name, description, analytics platform, attribution conversion, and campaign parameters. The options you choose will dictate the required parameters to be completed.
The attribution convention differs depending on the analytics platform option that you choose: Google Analytics/ Adobe Tag Manager
It is possible to create campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance.
Google Analytics Attribution Convention
1. utm_campaign: PostBeyond (v1-legacy)
This is the current setup used for UTM parameters.
utm_campaign: set to PostBeyond
utm_source: set to Social Media
utm_medium: set to User ID or "Social"
utm_term: set to Post Title
utm_content: can be customized
2. utm_content: PostBeyond (V2)
utm_campaign: can be customized
utm_source: set to Social Media
utm_medium: set to User ID, "Social", Post Title, or Post ID
utm_term: set to Post Title or Post ID
utm_content: set to PostBeyond
3. utm_source: PostBeyond (V3)
utm_campaign: can be customized
utm_source: set to PostBeyond
utm_medium: set to User ID
utm_term: set to Post Title or Post ID
utm_content: can be customized
4. utm_source_platform: PostBeyond (V4- GA4 only)
To use version 4, you must have Google Analytics updated to GA4 set up.
Once you confirm that your Google Analytics has been updated to GA4, you can set the parameters for the campaign.
utm_campaign: can be customized
utm_source: set to Social Media
utm_medium: set to User ID, "Social", Post Title, or Post ID
utm_term: set to Post Title or Post ID
utm_content: set to Post ID, User ID, Post Title, or Custom utm_content
utm_source_platform: set to PostBeyond
Attribution Conventions for Adobe Tag Manager
Adobe Tag Manager offers three versions of Attribution Conventions:
Available Versions
- V1 - Post Title
- V2 - User Id
- V3 - Post ID
For all versions, it is required to complete the Adobe CID and Adobe CID_ID fields.
IMPORTANT: The CID and CID_ID fields cannot be "PostBeyond". PostBeyond will be appended automatically. Use these fields to distinguish this campaign from others.
FAQ
What is the purpose of using dynamic UTMs in PostBeyond?
Dynamic UTMs are used in PostBeyond to align attribution data with the structure of marketing reporting in Adobe Tag Manager and Google Analytics, allowing for more accurate and customized campaign tracking.
Can I set up campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance?
Yes, it is possible to create campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance.
What are the key UTM parameters that can be customized in PostBeyond's Google Analytics Attribution Convention?
In PostBeyond's Google Analytics Attribution Convention, the key UTM parameters that can be customized include utm_campaign, utm_content, and in some versions, utm_source and utm_medium.
Are there any restrictions on the values that can be used for the CID and CID_ID fields in Adobe Tag Manager's Attribution Conventions?
Yes, the CID and CID_ID fields cannot have "PostBeyond" as their value, as PostBeyond will be appended automatically. These fields should be used to uniquely identify the campaign.
Priyanka Bhotika
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