Overview Revenue attribution models are crucial for determining the impact of various marketing touchpoints on a company's earnings. These models assign credit to interactions like email, social media...
Overview PostBeyond has introduced dynamic UTMs and enhanced campaign management features to improve marketing attribution for users of Adobe Tag Manager and Google Analytics. Administrators can now c...
Overview This article provides a step-by-step guide on how to use Google Analytics to track website traffic and conversions generated through PostBeyond campaigns by setting up UTM parameters. It cove...
Overview This article provides guidance on setting Key Performance Indicators (KPIs) for web traffic generated through PostBeyond. It emphasizes the importance of benchmarking against the initial 30 d...
Overview This article provides a comprehensive guide on how to use dynamic UTM parameters for campaign tracking in PostBeyond, tailored for integration with Adobe Tag Manager and Google Analytics. It ...
Overview This article explains the importance of UTM parameters in tracking website traffic through Google Analytics and provides guidance on how to set up and customize UTM parameters within PostBeyo...