Overview

This article provides a step-by-step guide on how to use Google Analytics to track website traffic and conversions generated through PostBeyond campaigns by setting up UTM parameters. It covers the process of viewing campaign performance, understanding various metrics such as conversions and social network breakdowns, and the creation and saving of custom reports for regular review.

 

Information

Using Google Analytics, you can track traffic generated to your website through PostBeyond by setting up UTM parameters. Follow the steps below to view the results in your Google Analytics account.

 

Setting Up Google Analytics with PostBeyond

After setting up your UTM parameters with PostBeyond, you can proceed to set up your Google Analytics to track the campaign's performance.

Navigate to your Google Analytics account and select 'Acquisition' > 'Campaigns' > 'All Campaigns'.

Search for the 'postbeyond' campaign and click on it to view the complete campaign data.

 

 

Understanding the Analytics

The capabilities of Google Analytics (GA) include, but are not limited to, a variety of metrics and data points that can be tracked to gain insights into your website's performance.

 

Metrics

Depending on your analytics setup, common metrics you may want to track include:

 

 

Conversions

You can set up your campaign to track conversions. For example, you might track how many people spent more than 5 minutes on the website, which can then be correlated to a dollar amount.

 

 

Date Range

Adjust the date range to view the traffic for the period you are interested in analyzing.

 

 

Social Network Breakdowns

View specific posts shared via PostBeyond by social networks that led to conversions on your website:

 

 

See PB Traffic to Specific Pages

Add a secondary dimension of 'Page' to see the landing pages that traffic was driven to on your website.

 

 

See Traffic Driven by Specific Users

Analyze the traffic that individual users of your PostBeyond platform have driven to your site. To do this, change the 'Primary Dimension' to “Keyword” to search for the User ID of your users on PostBeyond:

 

Search the specific User ID to find how much traffic a particular user has driven to the website:

 

Find the same User IDs in the Manager View of your platform, under 'Analytics' and 'Users'. View pages users have driven traffic to by adding the secondary dimension of 'Landing Page' to this view:

 

 

Work with your Customer Success Manager to benchmark your website traffic from PostBeyond and measure growth each quarter.

 

Create & Save Reports

Want to view the same metrics on a regular cadence? After creating a report from the analytics, you have the ability to Save, Export, Share, and Edit the data.

 

 

Save Report for Regular Review

If you 'Save' the data as a report, you can easily return to the same analysis on a regular cadence.

 

 

Access Saved Reports

To access the same report, from the Home sidebar click 'Customization' > 'Saved Reports':

 

 

 

Helpful Resources

• Understanding UTM Parameters
• How to Track Your Success Through PostBeyond
• How to Track Leads Generated by PostBeyond with Adobe Analytics using c_id Codes

 

 

FAQ

How do I set up Google Analytics to track my PostBeyond campaigns?

To set up Google Analytics tracking for PostBeyond campaigns, you need to set up UTM parameters with PostBeyond, then navigate to 'Acquisition' > 'Campaigns' > 'All Campaigns' in your Google Analytics account and search for the 'postbeyond' campaign to view the data.

What metrics can I track using Google Analytics for my PostBeyond campaigns?

You can track a variety of metrics including conversions, date range of traffic, social network breakdowns, traffic to specific pages, and traffic driven by specific users from your PostBeyond platform.

How can I view traffic driven to specific pages on my website through PostBeyond?

To view traffic to specific pages, add a secondary dimension of 'Page' in Google Analytics to see the landing pages that traffic was directed to from your PostBeyond campaign.

Can I save and access reports for regular review in Google Analytics?

Yes, you can save your custom reports in Google Analytics by clicking 'Save' after creating a report. To access saved reports, go to 'Customization' > 'Saved Reports' from the Home sidebar.

Who can I contact if I have questions about using Google Analytics with PostBeyond?

If you have questions about using Google Analytics with PostBeyond, you can contact support at support@postbeyond.com.