Overview

The article provides a comprehensive guide for administrators to effectively communicate and promote their PostBeyond program to employees. It includes customizable email templates designed to generate excitement, introduce key administrators, set important dates, and encourage active participation. The templates cover various phases of the launch, from initial excitement to post-training action steps, ensuring a smooth and engaging rollout of the program.

 

Information

Use These Email Templates to Launch Your PostBeyond Program

Create excitement with executives and end users during the implementation phase using these email templates. This is a guide for administrators who are planning the promotion of their PostBeyond program. We recommend taking the email templates and making them your own so it sounds authentic to your employees.

 

EMAIL TEMPLATE 1: Excitement and Importance

Purpose: The goal is to spark excitement about the program and communicate the value proposition to your employees. It's crucial to convey "What's in it for me?" If this question cannot be answered, revisiting the launch planning workbook is essential.

 

Audience

End Users

 

Sender

Executive

 

Timing

5 weeks leading up to launch (end user training)

 

Subject Line

Social Matters to {Company Name} and YOU!

 

Hi [team name],

I am thrilled to announce that [Company Name] is introducing a new tool designed to support you in your daily activities! With [PostBeyond Program Name], you'll have the opportunity to read and share the latest content about our company and industry. This is significant because we want you to inform your social connections about the exciting developments at [Company Name] and to assist you in expanding your network and establishing yourself as an industry expert.

For instance, [Program Name] will aid sales teams in filling their pipeline, enable marketers to find their voice, and assist recruiters in connecting with potential hires. Whether you're in development, finance, procurement, or any other area of our business, there will be content specifically curated for you!

The program is set to launch next month, so please keep an eye out for more information from [Admin Name/Team]! We are eager to see your contributions on social media.

Cheers,

Name

 

EMAIL TEMPLATE 2: Introduce Admins & Dates

The purpose of this communication is to let employees know about the people behind the program. We aim to create empathy and excitement about why they chose to invest and what they hope to help people achieve with the platform. Important dates to remember will also be included.

 

Purpose

Let employees know about the people behind the program. Create empathy and excitement about why they chose to invest and what they hope to help people achieve with the platform. Include important dates to remember.

 

Audience

End Users

 

Sender

Admins

 

Timing

3 weeks leading up to launch (end user training)

 

Subject Line

[Program Name] is here for YOU!

 

Hi [team name],

As [Exec name] let you know last week, [team name] is in the midst of launching our latest and greatest program that is here to serve YOU! We will be curating content that will be served up and ready for you to read and share on social media. Not only do we want you to advocate for [Company Name] but we want to help you grow your networks. You can build meaningful connections online by sharing great content that will help educate others.

 

Our first training session will take place on [Date] and we want you there. It will be a fun and interactive experience. In one hour, you will learn everything you need to know about [Program Name] and how it will help your day-to-day.

 

Some highlights include:

• Social selling for sales: get closer to prospects by positioning yourself as an expert online.
• Brand building for marketing: not only are you building our company brand, but your personal brand!
• Recruitment: fill your pipeline with qualified candidates by highlighting the great work we do and jobs available.
• Account management: connect with your customers and build their trust as the product/industry expert.
• Finance/Dev/Procurement: stay up to date on the latest company and industry news and share what your networks care most about.

 

The calendar invite will come in the next few days so stay tuned!

 

Cheers,

Admin

 

EMAIL TEMPLATE/CALENDAR INVITE 3: Book calendars, set expectations

This template is designed to book employee calendars for training sessions and set expectations. If function-specific training is required, these invitations can be sent separately to the respective groups. It is recommended to schedule the sessions within one to two days.

 

Purpose

Book employee’s calendars for training sessions. We recommend doing them all within one to two days.

 

Audience

End Users

 

Sender

Executive

 

Timing

2 weeks leading up to launch (end user training)

 

Subject Line

[Program Name Training] [Function if applicable]

 

Agenda

• Introduction to [Program Name]
• What’s in it for you
• Demo and live training on desktop and mobile
• Sign up, link your networks and share!

 

If the meeting is in person, please bring your laptop and mobile device so we can get you signed up.

 

We can’t wait to see you all there! There will be a follow-up email with a recording and assets just in case. Everyone will need to sign up before the end of the week, so please make sure you do!

 

EMAIL TEMPLATE/CALENDAR INVITE 4: Take action now!

Purpose: Follow up immediately after training to ensure every user takes the key action of registering (if necessary), logging in and sharing. Include the contest details so users know exactly how to participate. Include takeaway training materials and recording of training session.

 

Audience:

End Users

 

Sender:

Admin

 

Timing:

1 day after end user training (launch)

 

Subject Line:

[Program Name] is launched and ready!

 

Hi everyone,

Thank you for attending our training session, I hope you all found it beneficial! I wanted to follow up because everyone should ensure they are logged in with their networks linked before the end of the week. If you share your first piece of content before [X DATE] your name will be entered to win a $25 gift card, so don’t be shy!

For your reference, please earmark the following information. It will help you in case you have questions:

• App Store link / Play Store link
• Help Centre link
• Help centre email address: support@postbeyond.com
• Chrome extension

[Include contest details if applicable].

[Insert explanation on how to login - email & password, group link, SSO/Gmail]

[If email from platform was chosen, please follow up to this note with that email]

From here on out, our team is ready to curate and serve you great content. Remember, you can also suggest content you want to see in the platform. If you have any questions on the program, don’t hesitate to reach out.

The video from our training session is attached.

Thanks and happy sharing!

Cheers,

[Admin]

 

Helpful Resources

Explore the following resources to enhance your experience:

• Email Templates to Boost User Sharing
• How to Link your Social Networks on the Mobile Apps
• PostBeyond Newsletters Templates

 

FAQ

What is the main purpose of the first email template?

The first email template aims to spark excitement about the PostBeyond program and communicate its value proposition to employees, emphasizing the benefits they will receive from participating.

Who should send the second email template and when?

The second email template should be sent by the program administrators three weeks before the launch to introduce themselves, explain the investment in the platform, and announce important upcoming dates, including training sessions.

What should employees bring to the in-person training sessions mentioned in the third email template?

Employees are encouraged to bring their laptop and mobile device to the in-person training sessions to facilitate signing up for the PostBeyond program.

What action is required from employees after the training session according to the fourth email template?

After the training session, employees should ensure they are logged in with their networks linked and share their first piece of content by a specified date to be eligible for a contest.

How can employees suggest content for the PostBeyond platform?

Employees can suggest content they want to see on the platform by reaching out to the team, as mentioned in the final email template.