Overview

The article explains LinkedIn's restriction on tracking re-shares through its API, as imposed on third-party services like PostBeyond. It also details the new method of calculating potential reach based on the number of first-degree connections a user has on LinkedIn, ensuring a more accurate and personalized estimate, which in turn improves the expected monetary value (EMV) of the program.

 

Information

LinkedIn's API Guidelines

LinkedIn does not permit PostBeyond—or any other technologies that share to LinkedIn—to track re-shares. This count is not provided in the current LinkedIn API. This limitation is a decision made by LinkedIn and is beyond PostBeyond's control.

 

 

How Potential Reach is Calculated

Previously, a historical data-based preset was used to determine potential reach due to the fact that LinkedIn did not provide potential reach data outside of its native platform.

Now, the preset is no longer being used and potential reach is calculated using the number of first connections a user has on LinkedIn.

This will ensure that potential reach will be far more accurate and provide a more personalized estimate for each user. Ultimately, the program can benefit from a more accurate EMV value.

 

 

What are "First Connections"?

On LinkedIn, first connections, or first-degree connections, refer to people you are directly connected to because you've accepted their invitation to connect, or they have accepted your invitation.

 

 

Helpful Resources

Explore the following articles to enhance your PostBeyond experience:

• Email Templates to Boost User Sharing
• Use These Email Templates to Launch Your PostBeyond Program
• How to Link your Social Networks on the Mobile Apps

 

FAQ

Why can't PostBeyond track re-shares on LinkedIn?

LinkedIn's API does not provide data on re-shares to third-party technologies, including PostBeyond, as this is a restriction set by LinkedIn itself.

How is potential reach on LinkedIn now calculated by PostBeyond?

Potential reach is now calculated using the number of first-degree connections a user has on LinkedIn, rather than using a historical data-based preset.

What are first-degree connections on LinkedIn?

First-degree connections on LinkedIn are people you are directly connected to because either you've accepted their invitation to connect, or they have accepted yours.

How does the new method of calculating potential reach benefit users?

The new method provides a more accurate and personalized estimate of potential reach, which enhances the expected monetary value (EMV) for each user's program.

Who should I contact if I have questions about using PostBeyond with LinkedIn?

For any questions regarding the use of PostBeyond with LinkedIn, you can reach out to the support team at support@postbeyond.com.