Overview

This article guides you through the process of creating a PostBeyond report using Dreamdata, including understanding the Campaigns dashboard, setting filters, and identifying the data sources for campaign names.

 

Information

Campaigns - Revenue Attribution

The Campaigns dashboard within Revenue Attribution shows you how each of your Campaigns is performing and contributing towards a specific conversion point e.g. SQLs. Based on the filters selected, we analyze a set of Deals and the Campaigns used by the Contacts on those Deals up to the point of conversion.

 

Filters

The data parameters are set by the filters you have in place in the top right corner:

• Date*
• Revenue Model
• Attribution Model
• Channel Type
• Company by Country

*Date is referring to when deals were converted

 

Campaigns Data Source

We collect the Campaign names from the UTMs and our tracking, from your marketing tools and the other systems you integrate with Dreamdata like PostBeyond. Enter utm_campaign, contains exactly 'PostBeyond'.

For more information on Dreamdata campaigns, visit their help centre here.

 

Related Articles:

• How to Track PostBeyond Salesforce Attribution via Eloqua
• Revenue Attribution Models
• How to Create a PostBeyond Report with ActiveCampaign

 

FAQ

What is the purpose of the Campaigns dashboard in Revenue Attribution?

The Campaigns dashboard is designed to show the performance of each campaign and its contribution towards a specific conversion point, such as SQLs, by analyzing Deals and the Campaigns used by Contacts on those Deals.

How do filters affect the data in the Campaigns dashboard?

Filters allow you to set data parameters such as Date, Revenue Model, Attribution Model, Channel Type, and Company by Country, which influence the analysis of Deals and Campaign performance.

Where does Dreamdata collect Campaign names from?

Campaign names are collected from UTMs and tracking within marketing tools and other systems integrated with Dreamdata, such as PostBeyond.