Overview

This article provides a detailed guide on configuring Adobe Analytics to accurately capture and report on PostBeyond tracking codes when users visit your site from a PostBeyond link. It outlines two methods for setting up campaign tracking codes: using the GetQuery JavaScript plugin or the AppMeasurement for JavaScript. Additionally, it explains how to check PostBeyond campaign performance in both new and previous versions of Adobe Analytics and offers resources for further assistance.

 

Information

Learn how to configure Adobe Analytics to capture PostBeyond tracking codes. Adobe campaign tracking features require you to configure Adobe to capture and read the campaign tracking codes once a visitor arrives at your site.

When a user clicks on a PostBeyond link on LinkedIn, they might come to your site with the URL www.mywebsite.com/?cid=PostBeyond%01354. In this case, the code “PostBeyond01354” would be placed in the ‘campaigns’ variable for tracking purposes and would appear in Adobe Analytics as such. It wouldn’t read LinkedIn, or your Campaign Name, it would still just appear as “PostBeyond01354”.

 

 

Setting up Campaign Tracking Codes

This section outlines how to set up campaign tracking codes using two different options provided in Adobe Analytics.

 

Option 1: Configure the Javascript plugin GetQuery

This will enable Adobe to capture a URL parameter and place it in the campaign variable (s.campaign). Please note: that the URL parameter that sends the data to s.campaign is NOT pre-defined so you will need to define it in the plugin itself.

 

Example:

 

Option 2: Configure AppMeasurement for Javascript

The AppMeasurement for Javascript plugin enables you the same capabilities as the GetQuery plugin. The only difference is that AppMeasurement is faster to use in both mobile and desktop sites. In AppMeasurement, you will use Util.getQueryParam to map your campaign variable instead of the getQueryParam plug-in. To edit your s.campaign variable, you will need to navigate to the doPlugins() and set it as follows:

 

Example:

s.doPlugins = function(s) {

   s.campaign = s.Util.getQueryParam(“cid”);

};

In this example, you’d map your s.campaign variable to “cid”.

 

Checking PostBeyond Performance in Reporting

New Adobe Analytics

1. Go to 'Workspace', click on 'Reports'.

   

2. Click the filter icon beside Campaign Tracking Codes:

   

3. Filter for 'PostBeyond'

   

Previous Adobe Analytics Version

1. Similarly, click on 'Reports':

   

2. Select the report type

   

3. Type 'PostBeyond' in the bottom search bar.

   

 

Helpful Resources

Explore the following resources for more information:

• How to Track PostBeyond Salesforce Attribution via Eloqua
• Revenue Attribution Models
• How to Create a PostBeyond Report with Dreamdata

 

FAQ

How do I configure Adobe Analytics to track PostBeyond campaign codes?

You can configure Adobe Analytics to track PostBeyond campaign codes by using either the GetQuery JavaScript plugin to capture URL parameters or the AppMeasurement for JavaScript to utilize the Util.getQueryParam method for mapping your campaign variable.

What is the difference between the GetQuery plugin and AppMeasurement for JavaScript?

The main difference is that AppMeasurement for JavaScript is faster and more efficient for both mobile and desktop sites, while the GetQuery plugin is another method to achieve the same result.

How can I check the performance of my PostBeyond campaigns in Adobe Analytics?

In the new Adobe Analytics, go to 'Workspace', click on 'Reports', and use the filter icon beside Campaign Tracking Codes to filter for 'PostBeyond'. In the previous version, click on 'Reports', select the report type, and type 'PostBeyond' in the search bar at the bottom.

What should I do if I need assistance with PostBeyond tracking in Adobe Analytics?

If you require assistance, you can contact support at support@postbeyond.com for help with your tracking and analytics questions.