Overview

This article provides a detailed guide on how to utilize ActiveCampaign for tracking and measuring the effectiveness of marketing campaigns initiated through PostBeyond. It includes instructions on accessing and interpreting the Campaigns Performance report, viewing link click data, and leveraging Google Analytics integration to enhance campaign tracking. Additionally, the article highlights the use of UTM parameters for detailed traffic source analysis and points to resources for further learning.

 

Information

Learn how to measure the success of PostBeyond through ActiveCampaign marketing reporting. In this article, we will cover how to use ActiveCampaign to track prospects and leads generated from PostBeyond.

 

How to Access the Campaigns Performance Report

To access the Campaigns Performance report, follow these steps:

1. Click "Reports" located in the left menu.
2. Click "Campaigns Performance" located under "Campaign Reports."

The Campaigns Performance report will load the history of your campaigns sent in the last 14 days.

 

View link click data

Link click data is located on the reports page for each campaign and automation email you send.

 

Locate link click data for campaigns:

1. Click "Reports" in the left menu.
2. Click the "All Campaigns" option on the left side of your screen.
3. Click the campaign name.
4. Click the "Clicks" option located in the "Summary" box.

 

Locate link click data for automation emails:

1. Click "Reports" in the left menu.
2. Click the "Automation Reports" option on the left side of your screen.
3. Click "All Automations."
4. Locate the automation you want to view link click data for. Then click the ellipsis that appears under the automation name.
5. A modal window will appear. Click the "Automation Overview" option.
6. Scroll down the report until you see the Campaign Metrics table. Click the ellipsis that appears under the campaign's name then click the "Campaign Overview" option.
7. Click the "Clicks" option located in the "Summary" box.

 

 

Information included in the Campaigns Performance report

The Campaigns Performance report will include the following information for each sent campaign:

 

Campaign Name

Name of the campaign.

 

Campaign Subject

Subject line of the campaign.

 

# Sends

The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.

 

# Opens

Unique number of opens for that Campaign.

 

# Clicks

Unique number of campaign clicks.

 

# Unsubscribes

The number of contacts who unsubscribed.

 

# Bounces

The number of contacts who bounced.

 

Open Rate

Percentage of the number of unique opens/total number of sends.

 

Click to Open Rate

Percentage of number of unique clicks/number of unique opens for a campaign.

 

Click Rate

Percentage of the number of unique clicks/total number of sends.

 

Unsubscribe Rate

Percentage of the number of unique unsubscribes/the total number of sends.

 

Forward Rate

Percentage of the number of unique forwards/the total number of sends.

 

Bounce Rate

Percentage of the number of unique bounces/the total number of sends.

 

Revenue

The total amount of ecommerce revenue generated by a campaign. Note that you will need to connect a Deep Data integration to see this information.

 

Active Campaign and Google Analytics

A UTM parameter is a tag added to a URL that allows Google Analytics to track website visits from various campaigns and communication channels. When a link with a UTM parameter is clicked, it sends the data to Google Analytics, which then logs it as a traffic source.

 

ActiveCampaign's Google Analytics Integration

ActiveCampaign's integration with Google Analytics automatically adds UTM parameters to links in your campaigns and automation emails. This feature is enabled individually for each campaign or automation email. For more information on the Google Analytics integration, click here .

 

ActiveCampaign's Attribution Feature

The Attribution feature in ActiveCampaign, available for Professional and Enterprise plans, also utilizes UTM parameters to track which traffic sources contribute to conversions. To learn more about how UTM parameters are used in Attribution, click here .

 

UTM Parameters in ActiveCampaign

The five UTM parameters used in ActiveCampaign are:

• utm_medium (e.g., "CPC" for cost per click)
• utm_source (e.g., facebook.com)
• utm_campaign (e.g., "US Newsfeed")
• utm_term (e.g., "Buy more stuff")
• utm_content (e.g., "Red Banner")

 

Tracking Campaigns with Google Analytics

For step-by-step instructions on how to track campaigns using Google Analytics through ActiveCampaign, please see here .

 

Helpful Resources

Explore the following articles to learn more about PostBeyond and Salesforce integration, revenue attribution models, and creating reports with Dreamdata:

• How to Track PostBeyond Salesforce Attribution via Eloqua
• Revenue Attribution Models
• How to Create a PostBeyond Report with Dreamdata

 

FAQ

How can I access the Campaigns Performance report in ActiveCampaign?

To access the Campaigns Performance report, navigate to the reports page in your ActiveCampaign account, where you can view the history of campaigns sent in the last 14 days.

What kind of data is included in the Campaigns Performance report?

The Campaigns Performance report includes campaign name, subject, sends, opens, clicks, unsubscribes, bounces, open rate, click to open rate, click rate, unsubscribe rate, forward rate, bounce rate, and revenue data.

How does ActiveCampaign integrate with Google Analytics?

ActiveCampaign integrates with Google Analytics by automatically adding UTM parameters to links in campaigns and automation emails, allowing for the tracking of website visits and traffic sources.

What are UTM parameters and how are they used in ActiveCampaign?

UTM parameters are tags added to URLs that track website visits from different campaigns in Google Analytics. ActiveCampaign uses five UTM parameters to monitor traffic sources and conversions, particularly for users with Professional and Enterprise plans.

Where can I find additional resources on PostBeyond and ActiveCampaign integrations?

Additional resources on PostBeyond and ActiveCampaign integrations, revenue attribution models, and report creation can be explored in articles linked within the main article, or by contacting PostBeyond support at support@postbeyond.com.