Overview

This article serves as a comprehensive guide for administrators on how to effectively track and measure the success of their PostBeyond platform. It emphasizes the importance of setting the correct date range for analytics, understanding the dashboard for key metrics like Earned Media Value and Interactions, and provides detailed instructions on tracking user engagement and content performance. Additionally, it offers a pro tip on tagging content to improve analysis and directs readers to contact support for further assistance.

 

Information

As an Administrator on the PostBeyond platform, you can track several different analytics around your program including:

• How your staff are reading content
• Engagement of staff on platform
• Earned Media Value
• Number of posts being shared
• How each 'Group' is performing
• Content performance

 

Pro Tip: Set Your Date Range

In the Administrator view of PostBeyond, all your analytics are available. It's crucial to set the correct date range when pulling data. You can adjust this in the top-right corner of your screen by selecting from pre-determined sets of 7, 14, or 30 days, or by specifying your own date range. Remember to click 'Submit' after making any changes to the date settings.

 

 

 

Reading Your Dashboard

You can easily get a read on the Earned Media Value (EMV), Interactions (the sum of all clicks, comments, reshares, and comments on posts shared by your team).

 

 

 

How to Track Usage of the Platform

Understanding how users engage with your platform can provide valuable insights into its effectiveness and areas for improvement. Below are key metrics and steps to track user engagement and identify top sharing employees.

 

1. Engagement

When assessing engagement, consider the following:

• Examine how content is being shared week over week. Look for any trends or peaks on the graph to understand user behavior over time.
• Assess how many employees have logged in and shared content versus those who have only logged in. This distinction can help identify the level of active participation.

 

2. Top Sharing Employees

To identify the most active sharers within your platform:

• Navigate to the 'Analytics' section and select 'Users' to view user-related metrics.
• Sort the metrics by selecting one, such as 'Shares', to arrange users from the highest to the lowest number of shares. This will reveal the order of users based on their sharing activity.

 

 

 

How to Track Success of Content on the Platform

1. Content Amplification

Where to go: Navigate to the 'Analytics' section and select:

• 'Social' to view the Frequency of Shares, Number of Shares, and Performance of Posts
• 'Groups' to assess the overall performance of Groups

Things to look for:

• Frequency of shares
• Number of shares
• Top Performing Groups
• Performance of Posts (Shares, reshares, reach, and engagement)

2. Topics

Where to go: Access the 'Analytics' section and select 'Topic' to view all topics and their overall performance.

Things to look for:

• Top Sharing content types
• Reach of content
• Engagement on content

Pro Tip: Tag all content with topic tags. Feel free to be as detailed as possible, for example, using tags like Blog Post + Industry Research category. The more detailed your content tagging, the easier it is to identify which content formats and topics are performing best.

 

Helpful Resources

• Understanding UTM Parameters
• How to Use Google Analytics for PostBeyond
• How to Track Leads Generated by PostBeyond with Adobe Analytics using c_id Codes

 

FAQ

How do I set the date range for analytics in PostBeyond?

In the Administrator view, adjust the date range in the top-right corner by selecting from pre-determined sets of 7, 14, or 30 days, or by specifying your own date range. Click 'Submit' to apply the changes.

What are the key metrics to look at on my PostBeyond dashboard?

Key metrics include Earned Media Value (EMV) and Interactions, which is the sum of all clicks, comments, reshares, and likes on posts shared by your team.

How can I identify the top sharing employees on the PostBeyond platform?

To identify top sharing employees, access the user engagement metrics in the 'Analytics' section of the platform, which will highlight the most active sharers.

What should I look for when tracking the success of content on PostBeyond?

Look for metrics related to content amplification and topic performance in the 'Analytics' section, and ensure all content is tagged with detailed topic tags for easier analysis.

Who can I contact if I have questions about using PostBeyond?

For any questions, you can contact PostBeyond support at support@postbeyond.com.