Overview

This article explains how badges function within advocate marketing and gamification. It explains the importance of badges in incentivizing participation and engagement and how they can be used to recognize and motivate advocates in a community.

Information

What are Badges?

Badges are a gamification element used to incentivize participation by being awarded for meeting certain criteria or achieving goals. Activities that can earn badges include interacting with community members, attending webinars, and other various activities.

Why Are Badges Important?

Badges foster a sense of pride as they are visible to other users, similar to badges on a Boy Scout or Girl Scout uniform. They enhance engagement by recognizing advocates for their contributions, thus increasing satisfaction and leveraging the competitive nature of advocates. Pursuing badges can energize advocates and help marketers gather valuable engagement data by correlating badge achievements with specific advocate actions.