Overview

This article defines a Beta Group, explains its importance in product development, and discusses how advocate marketing programs can leverage beta groups for product feedback. Additionally, it links to related terms and resources for further reading.

Information

The following sections detail the concept of a Beta Group, its significance in the context of advocate marketing, and its role in product testing and feedback.

What is a Beta Group?

A beta group is a collection of current and prospective customers who will roll up their sleeves and test a product or service for usability and functionality. Beta group members report on what works and what doesn’t work in a new development or release.

Why Are Beta Groups Important?

Recruiting advocates to participate in beta groups builds trust. Being a part of a beta group gives advocates a sense of importance and ownership of your success. Advocate marketing programs can be used to collect this feedback and act as a sounding board for the product team.