Overview

This article explains what user groups are, their importance in advocate marketing, and how they contribute to product feedback and business strategy. It also explores the connection between user groups and advocate marketers, highlighting the benefits of engaging with user groups.

Information

The following sections define user groups, their significance, and their relationship with other marketing terms and resources.

What are User Groups?

User groups are sets of people who use a particular product or service and generally have similar roles. Members of these user groups, who could also include brand advocates, get together to discuss their desires and concerns with the particular product or service in question.

Why Are User Groups Important?

These members are often connected to a company’s advocate marketers, who share their knowledge and request feedback on its offerings. User groups give marketers quality feedback to enhance the company’s offerings and business strategy. By having marketers connected with these user groups, the company is engaging with these customers in a more personalized manner. Being a part of a user group identifies these customers as having a higher status and being more engaged, making them potential advocates.