Overview

This article explains what a Customer Advisory Board is, its importance, and how it relates to advocate marketing. It also includes related terms and resources for further reading.

Information

What is a Customer Advisory Board?

Customer advisory boards consist of external advocates who strongly believe in your company’s mission and vision. They are high-level, connected industry leaders who can open doors and recommend your company to others.

Why Are Customer Advisory Boards Important?

As an industry thought leader, members of customer advisory boards can provide valuable feedback for your C-level executives. They should be encouraged to participate in your advocate program, but using them as a strategic resource is important. Invite them to participate in high-value opportunities such as analyst engagements, media outreach, and referrals. They will have the most impact speaking to their peers.