Overview

This article explains demand generation and its importance in sales and marketing. It distinguishes demand generation from lead generation and explains the role of advocates in enhancing demand generation efforts.

Information

Demand generation encompasses various sales and marketing strategies to make potential customers aware of a company's product or service. This section delves into the definition, importance, and related concepts of demand generation.

What is Demand Generation?

Demand generation combines sales and marketing tactics to help potential customers or clients recognize a need for your product or service. Demand generation campaigns have many different goals, including building awareness of the product/service and how it is relevant to the customer. Demand generation is often confused with lead generation, which is finding qualified leads for the sales team.

Why Is Demand Generation Important?

Advocates play a dual role in supporting demand-generation efforts. First, advocates are very effective at promoting lead generation offers. Second, offers such as white papers and webinars that include contributions from advocates tend to convert leads at a higher rate than those that don’t.