Overview

This article provides an in-depth look at Evangelist Marketing, explaining what it is, why it's important, and how it relates to other marketing strategies. Companies like Apple, Amazon, and Netflix are highlighted as prime examples of successful evangelist marketing.

Information

What is Evangelist Marketing?

Evangelist marketing is an advanced form of word-of-mouth marketing. It occurs when a company convinces consumers that they need to have their product or service or at least need to try it. Companies such as Apple, Amazon, and Netflix are prime examples of successful evangelist marketing.

Why Is Evangelist Marketing Important?

Alex Goldfayn, the author of the book "Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t)", describes evangelists as “hyper-repeat customers who will do your marketing for you.” They can close deals and help the user community grow — all for free. These evangelists become key influencers, enhancing the company’s and brand’s image.