Overview

This article provides an understanding of social sharing, its significance in advocate marketing, and its role in distributing content and engaging with the community. It also touches on related terms and resources for further reading.

Information

What is Social Sharing?

Social sharing is the process by which customers and advocates post the latest industry news, products, and updates about your company. Social sharing also involves distributing thought leadership pieces, blogs, and other content of interest to like-minded users. While many advocates freely share content about your company, it can also be offered as an ask or challenge.

Why Is Social Sharing Important?

Whether it’s content from the company blog or product information from the company website, advocates can engage in social sharing to educate prospects and existing customers about your offerings. Social sharing is also a valuable tool for advocates to increase their overall engagement with the community.