Overview
This article provides insights into how Influitive defines and measures engagement within AdvocateHub. It also covers best practices for gauging engagement in your program, including understanding key engagement terms and methods for tracking member activity.
Information
Explore the definitions of member engagement statuses and learn the recommended practices for measuring engagement effectively in AdvocateHub.
Engagement Definitions
In the past, Influitive had very specific definitions of what an 'engaged member' is that included specific types of activities. The definition has changed recently; be sure to check the new definitions below.
Your Members' engagement status will be defined as Active, Engaged, or Passive. Below are descriptions of these terms.
| Term | Meaning |
| Active | Includes any Member who has logged in |
| Engaged | A Member who has logged in and taken any action |
| Passive | A Member who has logged in but did not take any additional action |
These terms will be used in Targeting, filtering the Advocate List, and filtering Reports and Dashboards.
Best Practices for Measuring Engagement
To accurately represent member engagement, Influitive recommends measuring both Net Engagement Numbers and Engagement as a Percentage.
Month-Over-Month Comparison of Net Numbers
One way to track the growth of a Program is by measuring the net number of Active, Engaged, and Passive members on a monthly basis.
By using this method, it becomes easier to identify trends and make necessary adjustments.
Additionally, this approach helps to balance out the decrease in percentage that may occur when measuring growth in a Program that is rapidly expanding.
As a Percentage (e.g. 25% Engagement Rate)
As you continue to grow your program, it is essential to keep a close eye on the ratio of Active Members to new Members.
However, it's important to consider that a larger pool of members may skew the Active rate. One way to gain a more accurate perspective is to adopt the Net Numbers approach. It's also worth noting that programs with Open Signup tend to have a lower active rate. To compare your program's performance to others, you can use benchmarks expressed as a percentage.
FAQ
What is the current definition of an 'engaged member' in Influitive?
An 'engaged member' in Influitive is defined as a member who has logged in and taken any action within AdvocateHub.
How can I measure the growth of my program effectively?
Growth can be measured by tracking the net number of Active, Engaged, and Passive members on a monthly basis and by monitoring the engagement rate as a percentage.
What should I consider when looking at the Active rate in my program?
A larger pool of members may skew the Active rate, so it's recommended to consider both the Net Numbers and the percentage. Programs with Open Signup often have a lower active rate.
Priyanka Bhotika
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