Overview

The Member Retention Dashboard on the Reports page is a newly developed tool designed to provide essential metrics on user retention. It features an Average Weekly Retention Rate chart and a Cohorts table, which together offer a visual and numerical representation of how many advocates remain active over time. The dashboard also includes a trend analysis chart to observe retention patterns and allows users to adjust filters to examine different time frames.

 

Information

We've designed and developed a Retention Dashboard of the Reports page to provide you with the best top-level metrics for your Hub. 

 

Average Weekly Retention Rate and 'Cohorts'

• Average Weekly Retention Rate shows the percentage of advocates who were retained per week in the time period selected from the dashboard. An advocate is considered retained in each week if they have logged in that week.
• The Cohorts table (on the right), shows how many advocates joined each week. Starting with the Dashboard Filter 'Date' we see that the 'past 12 weeks' of information was requested. Reading the Cohorts Table, we see that 12 cohorts were selected (there are 12 rows in the table) and 12 bars in the chart.
• The table shows that 5 advocates joined during the week of Nov 26th, and 19 avocates during the week of Nov 19th etc
• Reading the Average Weekly Retention Rate chart, we see that the first bar shows the number of advocates who joined, had a session in the week that they joined (Week 0). The second bar shows the percentage of joined advocates that had a session one week after they joined (Week1) , etc.
• This chart shows the retention rate of a cohort by joined week. The Cohort table shows how many advocates were included in a cohort based on their join date.
• Hovering the mouse over the bars shows the Week Number and the Retention Rate for that week.

 

Retention Trend for Selected Week

• This chart shows the trend of retention, to show if retention is increasing or decreasing. The dashboard filters are defaulted to Week 8, and therefore the trend will chart out week 8 retention. The filters can be updated for other weeks to be charted.

 

FAQ

What is the Average Weekly Retention Rate chart?

The Average Weekly Retention Rate chart displays the percentage of advocates who remain active each week within a selected time frame, showing how many logged in during each subsequent week after joining.

How does the Cohorts table complement the retention rate chart?

The Cohorts table provides a numerical breakdown of how many advocates joined in each week, which correlates with the retention rate chart to show the number of active users from specific joining periods.

Can the retention trend analysis be customized for different time periods?

Yes, users can adjust the dashboard filters to analyze retention rates for different weeks, allowing for a customized view of user retention trends over time.

What does hovering over the bars in the retention chart show?

Hovering over the bars on the retention chart reveals the specific week number and the retention rate for that particular week, offering detailed insights into user activity.

Why is the retention dashboard important for users?

The retention dashboard is important because it helps users understand and monitor the engagement levels of their advocates, identify trends, and make informed decisions to improve member retention strategies.