Overview
This article explains Earned Media Value (EMV), a metric used to estimate the cost of interactions if they were purchased as paid media on social networks. It emphasizes the importance of including EMV in marketing reports, details how to find and update EMV settings in PostBeyond, and underscores the customization options available to reflect industry-specific costs.
Information
What is Earned Media Value?
Earned Media Value (EMV) provides an estimation of how much it would have cost to purchase the same interactions in paid media on social networks .
In PostBeyond, Admins can set these values up to reflect industry-relevant costs of interactions and engagements such as clicks, likes, and retweets.
The Value of Reporting on EMV
We recommend that you report on EMV as a line item in your overall marketing reporting. Alongside paid promotions on Facebook, Twitter, LinkedIn, etc., including PostBeyond as an additional channel is a great way to capture the full picture of your EMV. Reinforce the tangible monetary value of your employee advocacy program by tracking and reporting the EMV.
Where can you find the EMV?
Earned media value (EMV) is one of the best ways to gauge your ROI from PostBeyond through our internal reporting. This metric is prominently displayed on your dashboard within the Administrator side of the platform. To access it, click on 'Settings' then 'Earned Media Value'.
Updating EMV in PostBeyond
Your Earned Media Value (EMV) is customizable and can be updated regularly according to industry standards or company-specific rate changes. To change the way your EMV is calculated, access the 'Earned Media Value' tab in your Administrator settings.
Note: For more information on how to best set up your EMV settings, please contact your Customer Success Manager.
Helpful Resources
Below are links to articles that provide valuable information on the topic of Earned Media Value (EMV) and how to communicate its value to executives, as well as instructions on how to update the EMV calculation.
FAQ
What is Earned Media Value (EMV)?
Earned Media Value (EMV) is an estimation of the cost of organic interactions on social media, such as clicks, likes, and retweets, if they were to be purchased as paid media.
Why is it important to report on EMV?
Reporting on EMV is crucial as it helps to capture the full monetary value of marketing efforts, including employee advocacy programs, and provides a comprehensive view of your return on investment (ROI) from different channels.
How can you find and update the EMV in PostBeyond?
EMV can be found on the dashboard within the Administrator side of PostBeyond by clicking on 'Settings' and then 'Earned Media Value'. It can be updated in the same section to reflect industry standards or company-specific rate changes.
Can the EMV be customized in PostBeyond?
Yes, the EMV in PostBeyond is customizable and can be regularly updated to align with industry-relevant costs or specific company rate changes.
Who should I contact for more information on setting up EMV settings in PostBeyond?
For more detailed guidance on setting up EMV settings, you should contact your Customer Success Manager.
Priyanka Bhotika
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