Overview

This article provides a step-by-step guide on updating the Earned Media Value (EMV) settings to ensure accurate measurement of media value and offers insights into comparing EMV with paid social campaigns. It emphasizes the importance of adjusting values for impressions and interactions, and analyzing cost metrics such as CPI and CPC to benchmark against paid social performance.

 

Information

Update Your EMV

To update your Earned Media Value (EMV) settings, follow the steps below:

 

Step 1: Select 'Settings' > 'Earned Media Value'

Begin by navigating to the 'Settings' menu and selecting 'Earned Media Value' to adjust your EMV settings.

 

Step 2: Modify the Values of Each Impression and Interaction & 'Save'

Adjust the values for each impression and interaction as needed. Once you have made the necessary changes, be sure to click 'Save' to apply the updates.

 

 

Compare EMV to Paid Social Campaigns

When comparing Earned Media Value (EMV) to paid social campaigns, it's important to set your EMV numbers in relation to the performance metrics of paid posts from platforms such as Facebook, LinkedIn, and Twitter.

 

Analyzing Cost Metrics

To make an accurate comparison, examine the invoice breakdowns for your paid campaigns and consider key performance indicators like cost per impression (CPI) and cost per click (CPC).

These cost per interaction metrics should serve as your baseline when utilizing the EMV calculator to assess the value of your earned media.

 

 

Helpful Resources

Explore the following articles to learn more about Earned Media Value (EMV) and how to communicate its importance to executives:

• How to Present the Value of EMV to Execs
• Everything You Need to Know About Earned Media Value (EMV)

 

 

FAQ

How do I update my Earned Media Value (EMV) settings?

To update your EMV settings, navigate to 'Settings' > 'Earned Media Value' in your media platform, modify the values for each impression and interaction, and click 'Save' to apply the updates.

Why is it important to compare EMV to paid social campaigns?

Comparing EMV to paid social campaigns is important because it provides insights into the performance and value of your earned media relative to the concrete metrics and costs associated with paid advertising efforts.

What cost metrics should I consider when comparing EMV to paid social campaigns?

When comparing EMV to paid social campaigns, consider key performance indicators like cost per impression (CPI) and cost per click (CPC), which should serve as your baseline for assessing the value of your earned media using the EMV calculator.

Where can I find more information about communicating the importance of EMV to executives?

You can explore additional articles and resources provided in the article or contact the support at support@postbeyond.com for further assistance and information on EMV.