Overview This article provides insights into Customer Evangelism, its importance in B2B marketing, and its relation to advocate and influencer marketing. It also highlights the role of peer recommenda...
Overview This article explores the concept of customer engagement, detailing its importance and impact on brand advocacy, customer retention, and sales opportunities. It emphasizes the various forms o...
Overview This article discusses what a customer community platform is, and how it can serve as a connection hub for partners and employees. It covers the benefits of fostering personal connections amo...
Overview This article explores the concept of customer communities' value. It also offers practical steps to build and maintain an active customer community for your brand. Information This section ...
Overview This article explains what a Customer Advisory Board is, its importance, and how it relates to advocate marketing. It also includes related terms and resources for further reading. Informat...
Overview This article explores the concept of challenges within advocate marketing strategies. It discusses their importance in motivating advocates and fostering a competitive yet friendly environmen...
Overview This article provides an understanding of what a case study is, its importance in advocate marketing, and how it can be used to showcase the effectiveness of products or services through cust...
Overview This article provides an understanding of beta testing, its importance in product development, and the role of customer advocates in identifying issues before a product's final release. Inf...
Overview This article defines a Beta Group, explains its importance in product development, and discusses how advocate marketing programs can leverage beta groups for product feedback. Additionally, i...
Overview This article explains how badges function within advocate marketing and gamification. It explains the importance of badges in incentivizing participation and engagement and how they can be us...